In the fast-moving world of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally recognized PR expert who helps businesses establish credibility, climb to the top of search results, and land placements across more than 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's road to success took several unexpected turns. With educational credentials from schools such as Michigan Ross, he launched his professional life in retail operations — overseeing large-scale retail operations, handling multi-unit management, and eventually directing operations for two national retail companies.
But the entrepreneurial spirit was always there. With a team of partners, he launched a national service provider, completed a successful sale, started another, then moved to Cleveland, Ohio, where he grew a business across five states — and sold that one too. It was during this time that he found his true calling in digital marketing.
What The News Guy Brings to the Table
Today, Rohde runs 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he delivers a robust lineup of services built to move the needle website for businesses.
His core offering is press release distribution, securing placements across prominent news platforms including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides expert guest posts on top-tier media outlets, SEO and local SEO services, authority-boosting backlink services, and PPC management.
A Forward-Thinking Approach to AI and PR
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He views press releases as a form of strategic input for AI platforms — allowing companies to control what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity report about their company. This innovative strategy offers brands a competitive edge in an increasingly AI-driven digital landscape.
A Renaissance Man of Media and Marketing
Rohde's influence extends far beyond client work alone. He hosts two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing founders and business leaders.
As a sought-after speaker, Rohde has presented at notable gatherings across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on numerous podcasts like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde boasts IMDB credits as a producer, actor, and director — showing his creative range both behind the camera and in the boardroom.
Building Digital Trust, One Press Release at a Time
As he's fond of saying: "Visibility without credibility is a missed opportunity." For businesses looking to build authority, boost their search rankings, and lead in the age of AI, Randy Rohde and The News Guy deliver the results that matter.